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SOCIAL

Client: Warner Bros. Entertainment Inc., 2017

We didn’t pull any punches when it came to the social campaign for Warner Bros’ Fist Fight. Through character posters intermixed with editorial, viewers were introduced to teachers Campbell (Charlie Day) and Strickland (Ice Cube), as they prepared for an after school bare-knuckle brawl. We also encouraged viewers to bring home the throw-down of the century and get punched in the gut… with hilarity.