Beauty and the Beast
Cross promotion with The Bachelor
A match made in heaven: the genius marketing teams at Disney and ABC engineered the perfect cross promo stunt for Beauty and the Beast and season 21 of The Bachelor. Both share an iconic symbol: the rose. In support of the campaign, we created a series of short bumpers: one for each episode. For episode 1, we start with a rose in full bloom. Throughout the season, when each girl left the show, our rose lost a petal. Finally, similar to the film, after the last petal falls, the Bachelor chooses his bride to be and our rose magically rebuilds with the line: “True as it can be.”
Digital Out of Home
